CPG Product Photography

Cost depends on how many SKUs you are shooting, how many image types you need per product (hero, on-white, lifestyle, detail), and how much styling and retouching is involved. A single-product, on-white-plus-hero set is far more affordable than a full launch library with lifestyle scenes and a multi-flavor lineup. As general guidance, most brands budget on a per-SKU or per-shoot-day basis, and the cost-per-image drops meaningfully as you add products to the same session, since lighting and set are already built. We scope each project after seeing your shot list and product range, then give you a fixed quote so there are no surprises. Tell us your SKUs and where the images will run, and we will recommend the most cost-effective shooting plan.

Timelines vary with scope, but most projects move through a few clear stages: brief and shot-list approval, you shipping samples, the shoot itself, and then retouching and delivery. A focused single-product or small-SKU shoot is naturally quicker than a large multi-flavor launch library with extensive lifestyle work. The most common cause of delay is product samples arriving late or arriving damaged, so getting clean, retail-ready units to us early is the best way to keep things fast. Once we have your samples and an approved shot list, we schedule the shoot and give you a delivery date for retouched files. If you have a hard launch or retailer deadline, tell us up front and we will plan the schedule backward from it.

You receive a final, organized library built for real use rather than a raw export. That typically includes high-resolution master files (TIFF and/or high-quality JPEG) suitable for print and packaging, web-optimized JPEGs sized for your site and PDPs, transparent PNG cutouts for layouts and composites, and marketplace-compliant on-white frames sized to Amazon and retailer specs. Images are color-corrected and retouched, and we name and group them by SKU and use so your team can find the right asset quickly. If you have specific dimension or naming requirements from a retailer or your e-commerce platform, send them over and we will export to match. We can also provide additional crops or aspect ratios for paid social on request.

Yes, and it usually should be. Photography and 3D renders are complementary: photos deliver authenticity and real-world trust, while renders let you show angles, cutaways, ingredient call-outs, and perfect packaging before product even exists. We plan them together so they share lighting logic and color, and the combined set feels like one brand, not two. Those same assets then flow directly into Amazon A+ content, where real photos, lifestyle scenes, and rendered detail modules sit side by side. Because we handle photography, renders, and A+ design in-house, you avoid the mismatch that happens when three separate vendors interpret your brand differently. Many clients book photography as part of a broader launch package for exactly this reason.

Both. Clean on-white catalog and hero shots are the foundation, those are what most retailers and marketplaces require, but they rarely sell the brand on their own. We also design and shoot lifestyle and in-context imagery: the product in a gym setting, a beverage styled on set with condensation and garnish, hands scooping powder, or a flat-lay that signals lifestyle and benefit. We handle styling, surfaces, props, and set design as part of pre-production so the look is intentional and on-brand rather than improvised. During the brief we agree on exactly which scenes support your positioning and where they will run, so you get a balanced library: compliant catalog frames plus the aspirational images that drive clicks and conversions.